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ACME inc. Strategy and Execution
Presentation to the Board of Directors June 9th, 2020
ACME inc. Strategy and Execution
Presentation to the Board of Directors June 9th, 2020
Confidential
#
AGENDA
Welcome and Introduction
Portfolio
Top Line
Roadmap
Product Lineup
Services
Meet The Team
Wrap Up
Confidential
#
MISSION STATEMENT
Improving the world, one day at a time
SECTION BREAK
subtitle
Confidential
#
15%
25%
EXPECTED
ACHIEVED
Growth projections
Reporting: Top Line
Confidential
#
SHOWCASE
BANKING APP
Leading EMEA mobile-first virual banking 50M monthly users
ARTBOOK
Best-seller photography collection, 25th anniversary edition
MARKETING CAMPAIGN
Beauty products lineup for a world-leading cosmetics brand
Confidential
#
PIVOT TRAJECTORY
TODAY
Exciting idea
Weak product
Presentation-ware
Poor executing
Undefined strategy
Non-methodological customer acquisition
Wishful pipeline
Overblown EoY targets
Misaligned team
→
Bottom-up organisation with the help of management coaching Define roadmap until EoY Re-align primary departments: R&D, Product and Business development Communication & outreach: focus on simplicity & customer value Consistent bizdev through repeatable scalable pilots
TOMORROW
Success-proven idea
Strong product
Crystal clear added value
Defined business processes
Coherent sales strategy
Validated value for customers
Highly aligned team
Consensus leadership
Confidential
#
PROJECT TIMELINE
2016
Project Kickoff
2017
Pilot Feedback
2018
Project Launch
2019
KPI Review
2020
Next steps
Confidential
#
KEY FIGURES
56'790
Total Active Users
25
Daily Support Requests
56'790
YoY Growth
Confidential
#
USER ADOPTION
56'790
Total Active Users
Confidential
#
PROJECT STEPS
Long-term vision Market trends Hot button topics
Kickoff
DAY 1
Subject to budget approval
Dev
Nearshore
Feature Freeze
QA
Executed by 3rd-party
Deploy
1st week
Internal announcement Pre-sales brief Documentation
Webinars Internal blog post
Pilot
Announce
T - 2 weeks
Knowledge base update Public announcement sign-off
QA
GA
Last Wed of the month
Blog post Newsletter
Confidential
#
TOP PRIORITIES
1
Decoupling
Split the monolith into independent modules, assign dedicated teams
2
Portability
Assess investment for porting the modules onto target platforms
3
Prioritisaion
Order target platforms based on technical and business inputs
4
Resource Allocation
Sign-off the budget and work order for subcontractors, include intermediate deliveries
5
Outreach
Business development to start reaching early adopters for pilot project for the upcoming products
6
Deprecation Noice
Inform the current clientbase about deprecation of the current product offering and maitenance details
7
General Availability
Public announcement and availablity for order of the new generation of the products
8
Feedback
Collect and catagolise feedback from the early adopters, to be included into the roadmap
Confidential
#
ROADMAP
Q1
Q2
Q3
Q4
Product
Marketing
Customer Success
Operations
User Onboarding
GDPR
Content Recommendation System
WeChat Port
Telegram Bot
Newsletter
YouTube Ad Campaign
Trade Show Exhibition
APAC Market Strategy
Recruit 2xFTE
Knowledge Base
YouTube Lectures
Customer Interviews
On-site Workshops
Uptime Dashboard
SLA Reporting
Distributed Ops Team
Confidential
#
SUBSCRIPTION BASE
ENTERPRISE
public use
teams & departments
all company
enterprise customers
auto-renewal contracts
pre-paid licenses 50K+
teams up to 15 pax
pay be credit card
mass discounts
individual use
free of charge
data ownership transfer
Confidential
#
CUSTOMER FUNNEL
Outbound
Opportunities
Trial
Subscription
10'000
1'000
250
25
10%
25%
10%
Revenue 2020 = $400k+ (Trial x 250) CaC (approx) = $1’000 → costs estimated $125k in H1 Goals 2021: avg subscription > 2x CaC
Confidential
#
SWOT
STRENGTHS
Robust architecture
High-quality team
Capital access
WEAKNESS
Unproven market fit
Chicken & egg problem
Labour-intensive PoCs
OPPORTUNITIES
Standardized offer
Academia partnerships
Free-tier product
THREATS
Reverse-engineering
Customer perception
Cannibalization
ACTION
ANALYSE
IDENTIFY
Confidential
#
MARKET STRATEGY
Customer Needs
Added Value
enterprise
paid
free
Transform
Partnerships Exposure Financial optimisation Outsourcing
Financial modelling Contact database access + matching
Discover points of growth
Strengths New possibilities
Aggregated profile Market ranking Cohort analytics
Undersatnd pain points
Weaknessess Areas for improvement
Personalised analytics
volume
Confidential
#
GDPR COMPLIANCE
All-encompassing approach to privacy and security, end-to-end personal data lifecycle
Collect
Only must-have personal information is collected
Store
End-to-end in transfer and at-rest encryption in place
Use
Collected personal information used only for declared purpose
Share
Explicit user-consent required and full audit logging
Archive
Incremental, encrypted at rest
Dispose
Upon request or according to the data retention policy
Collect
Terms of Use
Privacy Policy
Explicit intent and purpose
Store
SOC2-certficied cloud providers
Access control restrictions
Use
Quarterly risk assessment
Annual security audit
Share
Strictly listed 3rd-parties
Users notified by email
Archive
Encrypted; offsite
Periodic Disaster Recovery testing
Dispose
Data Retention Policy
Bimonthly Disaster Recovery testing
The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation by the European Commission to unify personal data protection laws and regulations for all individuals within the European Union (EU)
The Privacy Shield designed by the U.S. Department of Commerce and the European Commission and Swiss Administration to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data
Confidential
#
MEET THE TEAM
John Smith
FOUNDER & CEO john@acme.inc
Alice Brooks
ART DIRECTOR alice@acme.inc
Marina Jones
DEVELOPER marina@acme.inc
Booby Williams
INTERN bob@acme.inc
Confidential
#
CONTACT US
contact@acme.inc 46th St & 1st Ave New York, NY 10017 tel: +1 (212) 963-1234 – Rue de la Loi 175 B-1048 Bruxelles tel: +32 (2) 281-61-11 www.acme.inc
